The School of Tourism and Arts undertakes the cultivation and training of innovative and professional talents in tourism management and art design. It is the chairman unit of western Hubei Ecological culture Tourism Circle Higher Vocational Education Alliance, hubei Province school-enterprise cooperation demonstration unit of tourism, Xiangyang Tourism talent training base, clothing and clothing design professional talent training base.

With the educational philosophy of "cultivate talents with wisdom and build advantages with characteristics" and the educational goal of "pay equal attention to growth and achievement, employment and entrepreneurship", the employment rate of graduates has reached more than 98% for five consecutive years. Tourism management is the brand characteristic major of Hubei Province, and clothing and apparel design and hotel management are the key construction majors of the university.